Casual fitness
As part of my Bachelor Thesis "Here Be Dragons", I tested the Iterative Disruption model with a practical innovation project that researched and developed a design concept for a casual fitness app for smartwatches.
Task
Enable fashion sellers to manage their articles and orders.
Client:
Thesis
Target group:
Smartwatch early-adopters with an interest in fitness
Year:
2014 – 2015
Methods
Product strategy
- Design Thinking
- Disruptive innovation
- Job-to-be-done
- Team workshops
- Design planning
UX & UI design
- (Proto-)Personas
- Use cases
- User flows
- Paper prototyping
- Wireframes
UX research
- Customer interviews
- Concept testings
- Surveys
- Desk research
Abstract
According to the Iterative Disruption model, I faciliated several workshops in Disruptive Design and Design Thinking. The foundation for the ideation in the workshops was made the the results from online and offline research I conducted in advance.
Through the data-driven insights, the Disruptive Design workshop was able to identify a suitable disrutpive Job-To-Be-Done as indicator for an unsolved problem.
As next step in the process model, a two-part Design Thinking workshop used the research data, group ideation, paper prototyping and lean concept testing on the steets of Berlin to develop a fitting early solution concept.
The casual fitness app evaluates body, time, location and weather data by using smartwatch features. Based on this, exercises are suggested to users which can easily be implemented into daily life, always using just the right amount of time.
Process artefacts
Feature comparison for smartwatches
State of technology at the end of 2014
Technical and contexutual USP of smartwatches
Comparison of different wearable devices
Results from UX research
A dynamic online survey to sort out unsuitable participants and identify unmet needs
Offline questionnaire
Additional research on passersby in front of fitness centers
Results from Disruptive Design workshop
Contexts for high potential Jobs-To-Be-Done: time management, recommended actions, descrete fitness companion
Structure of frame application
Ideation frame for particpants in Design Thinking workshops
Sketches on small sticky notes
Visualizing features and interaction process
Paper prototype on smartwatch dummy
Sticky notes on wooden tile glued to hook-and-loop fastener, ready for lean hallway testing on the streets
Final wireframes
Consolidated design concept after iteration upon customer feedback
Tools
Pen and paper
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
